Idea: long nonfiction books should include a 50-page summary

Idea: long nonfiction books should include a 50-page summary

Published by on March 19, 2012

When buying books (and I’ve bought about 1,000 of them) I’ve often paid attention to the ratio between price and number of pages, as if large books were more likely to be great reads. I was wrong: concision is better.

Is “nation” still a useful concept? (3 common fallacies about the idea of nation)

Is “nation” still a useful concept? (3 common fallacies about the idea of nation)

Published by on March 15, 2012

Your nation does not have the same level of existence as your father or your mother. While your parents are tangible, because they either exist or have existed at one time, your nation is intangible: it exists only as a concept.

5 tips to help you go viral (or “the article everyone is talking about”)

5 tips to help you go viral (or “the article everyone is talking about”)

Published by on March 12, 2012

It’s impossible to predict exactly what content or what product will go viral, but the sheer quality of it isn’t always enough. It’s not just what you share (or sell) but also how you share it (or sell it).